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started23rd Sep 1975
ended12th Dec 1975
last rpt14th Mar 1979(revised, as part of The English Programme)
4 school years
duration20 mins
subject 📚EnglishMedia
age rangeAge 13-16 & Age 16-19
languageenIn English
Viewpoint title.jpg

Viewpoint is an ITV schools TV series from the 1970s, covering Media for secondary school and further education students.


  • encouraging pupils to critically consider how mass media grow out of and reflect values in society, delivered as a personal viewpoint by the presenter Douglas Lowndes
  • the way that the series was presented from a particular Viewpoint - the Sunday Times described it as "unabashedly political" with "a provocatively Left-wing bias"[1] - created considerable controversy and intervention from both Thames Television's management and the Independent Broadcasting authority
  • the series was effectively banned after its first transmission and never repeated in its original form - a repeat in spring 1977 had been announced in the annual programme guides sent to schools, but was replaced by a swift repeat of Romeo and Juliet. Nevertheless all of the episodes were later made available to schools that wished to use them on video
  • four of the episodes were re-edited and a new "contextualising" programme called Viewpoints on Viewpoint was made in 1977 so that a shortened and revised version of the series could be repeated as part of The English Programme (qv) in autumn 1977 and spring 1979, and a new but more constrained unit called Viewpoint 2 was introduced as part of The English Programme in autumn 1980

Sources & References

  1. Sunday Times of 02/11/1975 quoted in Langham, Josephine (1990) Teachers and Television p.214

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