Viewpoint

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Viewpoint
Viewpoint title.jpg
ITV Schools
Company:Thames
First run:
23rd September
1975

- 12th December 1975

Repeated until
14th March
1979
(revised, as part of The English Programme)

(4 school years)
[more][less]
Episodes:10 episodes
Duration:20 minutes
Subject:English: Media
Audience:Age 13-16, Age 16-19
Language:In English
Browse programme data

Contents

  • encouraging pupils to critically consider how mass media grow out of and reflect values in society, delivered as a personal viewpoint by the presenter Douglas Lowndes
  • the way that the series was presented from a particular Viewpoint - the Sunday Times described it as "unabashedly political" with "a provocatively Left-wing bias"[1] - created considerable controversy and intervention from both Thames Television's management and the Independent Broadcasting authority
  • the series was effectively banned after its first transmission and never repeated in its original form - a repeat in spring 1977 had been announced in the annual programme guides sent to schools, but was replaced by a swift repeat of Romeo and Juliet. Nevertheless all of the episodes were later made available to schools that wished to use them on video
  • four of the episodes were re-edited and a new "contextualising" programme called Viewpoints on Viewpoint was made in 1977 so that a shortened and revised version of the series could be repeated as part of The English Programme (qv) in autumn 1977 and spring 1979, and a new but more constrained unit called Viewpoint 2 was introduced as part of The English Programme in autumn 1980

Sources & References

  1. Sunday Times of 02/11/1975 quoted in Langham, Josephine (1990) Teachers and Television p.214


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